Label links for campaign reporting
Enter a full destination URL, campaign source, medium, and name. Add an optional term or content label to distinguish keywords, creatives, or link placements. Generate and copy the result for your campaign.
Keep naming consistent
Use predictable names across campaigns so reports remain understandable. Values are preserved as entered, including capitalization, and URL-encoded where needed. Avoid personal or sensitive information: tracking parameters are visible in links and may appear in logs or analytics reports.
What happens to existing parameters?
Other query parameters and the URL fragment are preserved. The five UTM parameters managed by this tool are replaced with the values you enter. Leaving optional term or content blank removes that parameter if it was already present.
Does the link start tracking automatically?
No. Your destination site’s analytics implementation must recognize the parameters. This tool does not install analytics, send a request to the destination, shorten a link, or publish anything. Test the link and confirm your reporting setup before distributing it.
Privacy and free usage
All processing happens in your browser. These utilities do not submit inputs to an AI service provider, save your entries, or use the AI allowance.